Rio de Paz
Movimento Rio de Paz, established in 2007 and affiliated to the United Nations information department, develops creative, pacific and inclusive actions, with the objective of giving knowledge and fighting against violence and the violations of human rights in the city and state of Rio de Janeiro. The first of them was to stick hundreds of crosses in the sands of Copacabana, reminding violent deaths that occurred in the city. Since then, there were dozens of pacific and creative actions aiming to the mobilization of the society and the public power.
Approach/Juntos supports Rio de Paz in the daily relationship with the press, in the visual identity, in the building of the brand and in the development of social networks, in addition to the consultancy in communication, with a seat in the NGO’s board, to act in the conception of the brand activation strategies. Among the several actions, the work for the production of web and social networks content, including a YouTube channel, also shows up.